John Cook – The Debunking Handbook
December 19, 2011How do you successfully debunk misinformation? The question is a deceptively simple one—which is precisely the problem. Debunking is easy—just refute false claims, and provide corrective information. Debunking successfully is something else again-you have to change minds, and make the corrective information stick. And how does that work? Well, as it turns out, we actually …